Marketing Assistant / Content Creation

• 1–2 years of experience in Marketing / Content Creation

Responsibilities:

Weekly Content Execution

• Create and publish:
• 1 high-quality Reel per week (filming + editing using CapCut or similar)
• 2 feed posts per week (1 carousel + 1 static via Canva)
• 4 story sets per week (Monday–Thursday)

Content Creation

• Capture video and photo content in-spa using iPhone
• Plan and execute content based on direction and shot lists
• Stay current on what is working in social media (hooks, structure, messaging, not trends for the sake of trends)

Email & SMS Marketing

• Create and schedule 2 email campaigns per month (FloDesk or similar such as Mailchimp)
• Manage opt-ins, lead magnets, and basic segmentation

Website & E-Commerce

• Upload and manage products on Shopify (images, descriptions, collections, organization)
• Perform light website updates (imagery, layout, content updates)
• Ensure proper image sizing, formatting, and optimization

Design & Brand Execution

• Create on-brand graphics and marketing materials (Canva / Photoshop)
• Design in-house print materials (posters, signage, promotions)
• Maintain consistency across all visual touch-points

What You Bring:

Proven experience in:

• Social media content creation and management
• Shopify (product uploads, collections, organization)
• Canva (advanced)
• CapCut or similar video editing tools

Strong understanding of:

• What content performs (hooks, structure, messaging)
• Measuring performance (engagement, DMs, conversions, not just likes)

Experience with:

• Basic marketing KPIs
• Email marketing platforms (FloDesk, Mailchimp, etc.)
• Lead magnets, opt-ins, and segmentation

Writing & Communication:

• Strong copywriting skills; ability to write clearly, concisely, and on-brand
• Familiarity with AI tools (ChatGPT or similar) used to refine and enhance writing, not replace it

Technical Understanding:

• Basic SEO awareness
• Website editing experience
• File sizing, aspect ratios, and image optimization

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• 1–2 years of experience in Marketing / Content Creation

• Warm and engaging personality—clients feel taken care of in your presence
• Organized, professional, and solutions-oriented—even when it’s busy
• Confident with digital tools such as Gmail, Google Drive, Excel, Canva, Shopify, and general digital scheduling platforms
• You thrive on structure and clear systems, and you're naturally detail-focused
• A self-starter and emerging leader—you take initiative, anticipate needs, and work independently without micromanagement